Ride Into Trek’s 50th: The Trek Movie Premiere, Anniversary Party, and the Trek 100 Ride

The 50th-anniversary celebration marks more than a corporate milestone for Trek; it highlights the company’s place in the history of American bicycle manufacturing. Trek will open its headquarters and showcase its story through film, underscoring its longstanding ties to the cycling community.

The Trek 50th Anniversary Celebration is a landmark three-day event honoring half a century of innovation, craftsmanship, and cycling culture. The festivities bring together the cycling community, from its leadership to its global fans to reflect on the brand’s journey from a small barn in Waterloo, Wisconsin, to one of the most recognized names in the cycling industry.

 Bikers will support two great causes, the MACC Fund and the Wisconsin Bike Fed. For over 35 years, the Trek 100 has supported the MACC Fund’s fight to end childhood cancer and related blood disorders.

Thursday, June 18 Event Kickoff: The Movie Premiere

The celebration begins on the evening of Thursday, June 18, at the historic The Orpheum Theatre in Madison, Wisconsin for a film screening of “The Journey: The Untold Story of Trek’s Origins.” This documentary provides an intimate look at the company’s humble beginnings in 1976. The premiere features live appearances by founder and Trek President John Burke and co-founder Bevil Hogg.

Friday June 19: 50th Anniversary Party

On Friday, June 19, the focus shifts from the screen to the source: Trek Headquarters in Waterloo, Wisconsin. Starting at 5:00 PM, the headquarters transforms into a festive open house.
The anniversary party will give fans a behind-the-scenes look at where the bike magic happens. The evening includes access to the design and manufacturing facilities where Trek’s iconic frames are conceived.  Music and food will be part of the fun with displays showcasing the evolution of bike technology over the last 50 years.
Tickets for the two-day celebration are  $108.55 and cover entry to both the  Madison Thursday movie premiere and the Friday headquarters party.

Saturday June 20: The Trek 100 Ride Events

The rides start at Trek Headquarters in Waterloo, WI, with distances of 20, 33, 66, or 100 miles with rides starting at 7:30 am, 8:30 am, and 9:30 am.

For more information and to register for these events, visit https://www.trekbikes.com/us/en_US/trek100/