Salomon and IRONMAN Announce Five-Year Global Partnership

In 2027, Salomon will become IRONMAN Global Premier Partner through 2031 across performance and lifestyle footwear, apparel and technical bags

Salomon will also become title partner of the IRONMAN World Championship in Kona, Hawai`i for the duration of the partnership Beginning in 2027, the partnership will span performance and lifestyle footwear, apparel, and technical bags at IRONMAN® events globally.  Salomon will become title partner of the IRONMAN World Championship® race in Kona, Hawai`i.

As an IRONMAN Premier Partner through 2031, Salomon will have exclusive rights across performance footwear, apparel and technical bags within the IRONMAN ecosystem. Athletes and fans will have access to exclusive Salomon co-branded products at IRONMAN merchandise stores globally.

At each IRONMAN and IRONMAN 70.3 event, Salomon will have naming rights to the run course, which will become known as the ‘Salomon Run Course’. This connects the brand’s growing expertise in road running with the final discipline of the race.