QPB’s flagship winter industry event returns

Quality Bicycle Products, a leading North America-based bicycle parts distributor and brand manufacturer, announced the return of its industry event, Frostbike. Taking place February 25–27, 2027, at Q headquarters in Minneapolis, Frostbike is back after a five-year hiatus, bolder and more intentional than ever, with the powerful theme Take the Lane.

A long-standing winter highlight for the bike industry, Frostbike 2027 will reconnect hundreds of Q retailers, supplier brands, and thought leaders from across North America through a product expo, meaningful education sessions, and authentic peer-to-peer connections.

The theme Take the Lane empowers and calls on all members of the bike industry—retailers, suppliers, non-profits, Q staff, and beyond—to step up, show up, and engage with the challenges and opportunities of a rapidly evolving market. Rooted in cycling safety, “taking the lane” is a move riders make to assert their presence on the road, placing themselves visibly in the center to navigate complex or hazardous environments. Applied more broadly, it’s about leadership, boundaries, and confronting change head-on.

This year’s programming will challenge participants to share their strengths and expertise while also embracing growth opportunities. Explore new products through hands-on access from the industry’s leading and emerging brands at the expo. Learn new ways to drive your business through educational sessions designed for today’s evolving retail landscape. Frostbike attendees can expect to take with them actionable business insights tailored to support growth and adaptability.